About UsWe are a fast-growing D2C ecommerce group selling eco-friendly and sustainable products designed to make everyday life better for people and the planet.We are building a lean, high-output business and want AI, automation and smart systems to become a core part of how we operate.About the RoleWe are looking for an exceptional AI Automation & Ecommerce Systems Lead to help us scale our ecommerce business without scaling headcount at the same rate.This is a hands-on builder role for someone who understands ecommerce, digital marketing, automation, AI tools, workflows and commercial outcomes.Your role will be to identify high-leverage manual work across the business, then build AI-powered workflows, automations and internal systems that reduce labour, increase output, improve marketing performance and help a small team operate like a much larger one.This is not a role for someone who only uses ChatGPT casually or simply recommends tools. We need someone who can design, build, implement and improve practical systems that the team actually uses.Key Responsibilities AI Automation & Workflow BuildingIdentify repetitive, manual or inefficient workflows across marketing, ecommerce, customer service, operations and reportingBuild AI-powered automations, agents, workflows and internal tools to reduce manual workloadConnect tools and systems using APIs, webhooks, Make, Zapier, n8n, Airtable, Google Apps Script, Python, JavaScript or similarCreate practical workflows that improve speed, output quality, accuracy and consistencyDocument systems clearly so the team can use and maintain themEcommerce Growth & Marketing SystemsBuild AI-assisted workflows across SEO, PPC, CRO, lifecycle marketing, content, creative production and analyticsHelp scale content, landing page briefs, product copy, ad creative ideas, research and reportingImprove marketing efficiency across channels such as Google Ads, Meta, TikTok, email/SMS and organic searchSupport smarter creative testing, campaign analysis, customer research and competitor monitoringUse AI and automation to improve website performance, conversion rate, AOV and customer journeysCustomer Service & Operations AutomationIdentify opportunities to improve customer service efficiency using AI, automation and better knowledge systemsBuild or improve AI-assisted response templates, macros, helpdesk workflows, FAQs and self-service flowsUse customer enquiry data to identify recurring issues, product questions, website friction and improvement opportunitiesHelp automate operational workflows across tasks, SOPs, planning, product research, supplier research and internal communicationData, Reporting & InsightsBuild dashboards and reporting workflows that give clear visibility across sales, marketing, customer service and operationsUse AI and data to identify growth opportunities, efficiency gains and business risksTrack the impact of automation projects on time saved, cost reduced, output increased and revenue improvedPresent recommendations clearly and commercially to leadershipWhat We’re Looking ForWe are looking for someone who is highly practical, commercially minded and technically capable.You should be able to look at a manual business process and ask:Can this be automated?Can AI do 70–90% of this?Can we make this faster, cheaper or more accurate?Can we turn this into a repeatable system?Can we increase output without adding more people?Essential Skills & ExperienceStrong hands-on experience building AI automations, workflows, agents or internal toolsPractical understanding of ecommerce, digital marketing and customer journeysExperience using AI to improve marketing, content, analysis, customer service, reporting or workflow efficiencyExperience with automation platforms such as Make, Zapier, n8n, Airtable, Relevance AI, Retool, Pipedream or similarAbility to work with APIs, webhooks, data flows and system integrationsStrong understanding of prompt engineering, AI workflow design and reusable prompt systemsExperience with tools such as Shopify, Klaviyo, Google Analytics, Google Search Console, Meta Ads, Google Ads, helpdesks or similar ecommerce platformsAbility to turn messy processes into clean, usable workflowsStrong analytical skills and commercial judgementAbility to move quickly, test ideas, implement solutions and improve over timeHighly RegardedPython, JavaScript, Google Apps Script or SQL experienceExperience with RAG systems, embeddings, vector databases or AI knowledge basesExperience building dashboards, reporting systems or internal toolsExperience with AI creative, image, video or content production workflowsExperience in D2C ecommerce, retail, consumer brands or digital agenciesExperience with Shopify-based businessesUnderstanding of SEO, PPC, CRO, email marketing and lifecycle marketingWhat Success Looks LikeIn this role, success means:Manual work is reduced across key areas of the businessMarketing, creative, research and reporting output increasesTeam members spend less time on repetitive admin and more time on high-value workAI workflows are reliable, documented and actually used by the teamCustomer service and operational processes become faster and more consistentGrowth initiatives are prioritised based on commercial impactThe business becomes more efficient, scalable and data-drivenThe Type of Person We WantYou are likely a strong fit if you are:A builder, not just a strategistCommercially focused, not just technically curiousFast, practical and resourcefulObsessed with AI, automation and better systemsComfortable working in a fast-moving ecommerce environmentAble to work with ambiguity and turn ideas into working solutionsInterested in creating real business leverage, not just experimenting with toolsWhy Join UsThis is a high-impact role in a growing ecommerce business where your work will directly shape how the company operates.You will work closely with leadership to build AI systems that improve growth, efficiency, customer experience and profitability across multiple brands.If you are already experimenting with AI every day and want to apply it to real commercial ecommerce problems, this is an opportunity to build meaningful systems with real business impact.How to ApplyPlease apply with:A short summary of your AI automation and ecommerce experienceExamples of AI workflows, automations, agents, tools or internal systems you have builtThe platforms and tools you are strongest withA brief explanation of how you would use AI to help an ecommerce business operate like a much larger team

AI Automation & Ecommerce Systems Lead (Remote)

  • Join a fast growing & market leading health brand!
  • Work remote or in our Melbourne, AU office.
  • Excellent career progression and bonus opportunities!

About Us

We are a fast-growing D2C ecommerce group selling eco-friendly and sustainable products designed to make everyday life better for people and the planet.

We are building a lean, high-output business and want AI, automation and smart systems to become a core part of how we operate.

About the Role

We are looking for an exceptional AI Automation & Ecommerce Systems Lead to help us scale our ecommerce business without scaling headcount at the same rate.

This is a hands-on builder role for someone who understands ecommerce, digital marketing, automation, AI tools, workflows and commercial outcomes.

Your role will be to identify high-leverage manual work across the business, then build AI-powered workflows, automations and internal systems that reduce labour, increase output, improve marketing performance and help a small team operate like a much larger one.

This is not a role for someone who only uses ChatGPT casually or simply recommends tools. We need someone who can design, build, implement and improve practical systems that the team actually uses.

Key Responsibilities AI Automation & Workflow Building
  • Identify repetitive, manual or inefficient workflows across marketing, ecommerce, customer service, operations and reporting
  • Build AI-powered automations, agents, workflows and internal tools to reduce manual workload
  • Connect tools and systems using APIs, webhooks, Make, Zapier, n8n, Airtable, Google Apps Script, Python, JavaScript or similar
  • Create practical workflows that improve speed, output quality, accuracy and consistency
  • Document systems clearly so the team can use and maintain them
Ecommerce Growth & Marketing Systems
  • Build AI-assisted workflows across SEO, PPC, CRO, lifecycle marketing, content, creative production and analytics
  • Help scale content, landing page briefs, product copy, ad creative ideas, research and reporting
  • Improve marketing efficiency across channels such as Google Ads, Meta, TikTok, email/SMS and organic search
  • Support smarter creative testing, campaign analysis, customer research and competitor monitoring
  • Use AI and automation to improve website performance, conversion rate, AOV and customer journeys
Customer Service & Operations Automation
  • Identify opportunities to improve customer service efficiency using AI, automation and better knowledge systems
  • Build or improve AI-assisted response templates, macros, helpdesk workflows, FAQs and self-service flows
  • Use customer enquiry data to identify recurring issues, product questions, website friction and improvement opportunities
  • Help automate operational workflows across tasks, SOPs, planning, product research, supplier research and internal communication
Data, Reporting & Insights
  • Build dashboards and reporting workflows that give clear visibility across sales, marketing, customer service and operations
  • Use AI and data to identify growth opportunities, efficiency gains and business risks
  • Track the impact of automation projects on time saved, cost reduced, output increased and revenue improved
  • Present recommendations clearly and commercially to leadership
What We’re Looking For

We are looking for someone who is highly practical, commercially minded and technically capable.

You should be able to look at a manual business process and ask:

  • Can this be automated?
  • Can AI do 70–90% of this?
  • Can we make this faster, cheaper or more accurate?
  • Can we turn this into a repeatable system?
  • Can we increase output without adding more people?
Essential Skills & Experience
  • Strong hands-on experience building AI automations, workflows, agents or internal tools
  • Practical understanding of ecommerce, digital marketing and customer journeys
  • Experience using AI to improve marketing, content, analysis, customer service, reporting or workflow efficiency
  • Experience with automation platforms such as Make, Zapier, n8n, Airtable, Relevance AI, Retool, Pipedream or similar
  • Ability to work with APIs, webhooks, data flows and system integrations
  • Strong understanding of prompt engineering, AI workflow design and reusable prompt systems
  • Experience with tools such as Shopify, Klaviyo, Google Analytics, Google Search Console, Meta Ads, Google Ads, helpdesks or similar ecommerce platforms
  • Ability to turn messy processes into clean, usable workflows
  • Strong analytical skills and commercial judgement
  • Ability to move quickly, test ideas, implement solutions and improve over time
Highly Regarded
  • Python, JavaScript, Google Apps Script or SQL experience
  • Experience with RAG systems, embeddings, vector databases or AI knowledge bases
  • Experience building dashboards, reporting systems or internal tools
  • Experience with AI creative, image, video or content production workflows
  • Experience in D2C ecommerce, retail, consumer brands or digital agencies
  • Experience with Shopify-based businesses
  • Understanding of SEO, PPC, CRO, email marketing and lifecycle marketing
What Success Looks Like

In this role, success means:

  • Manual work is reduced across key areas of the business
  • Marketing, creative, research and reporting output increases
  • Team members spend less time on repetitive admin and more time on high-value work
  • AI workflows are reliable, documented and actually used by the team
  • Customer service and operational processes become faster and more consistent
  • Growth initiatives are prioritised based on commercial impact
  • The business becomes more efficient, scalable and data-driven
The Type of Person We Want

You are likely a strong fit if you are:

  • A builder, not just a strategist
  • Commercially focused, not just technically curious
  • Fast, practical and resourceful
  • Obsessed with AI, automation and better systems
  • Comfortable working in a fast-moving ecommerce environment
  • Able to work with ambiguity and turn ideas into working solutions
  • Interested in creating real business leverage, not just experimenting with tools
Why Join Us

This is a high-impact role in a growing ecommerce business where your work will directly shape how the company operates.

You will work closely with leadership to build AI systems that improve growth, efficiency, customer experience and profitability across multiple brands.

If you are already experimenting with AI every day and want to apply it to real commercial ecommerce problems, this is an opportunity to build meaningful systems with real business impact.

How to Apply

Please apply with:

  1. A short summary of your AI automation and ecommerce experience
  2. Examples of AI workflows, automations, agents, tools or internal systems you have built
  3. The platforms and tools you are strongest with
  4. A brief explanation of how you would use AI to help an ecommerce business operate like a much larger team