Full-Time Employee | Royal Freemasons Benevolent InstitutionAbout UsRoyal Freemasons’ Benevolent Institution (RFBI) is an award‑winning not‑for‑profit aged care provider operating 22 residential care villages, 20 retirement villages and comprehensive home care services across NSW and the ACT. We’ve been supporting people in need since 1880 and continue to deliver quality care and services that make a meaningful difference. Role Overview:We’re seeking an experienced and strategic Campaign Manager to lead the promotion and growth of RFBI across our communities. This role is suited to a driven professional who can balance strategic thinking with hands-on delivery, while ensuring brand integrity and meaningful engagement with older Australians and their families. You will lead and support the Marketing Designer as a direct report, while working closely with the Chief Marketing Officer to align on strategy, priorities, and overall brand direction. Key Responsibilities:Plan and deliver campaigns, events and local marketing activities to promote services.Build and manage a pipeline of quality leads to support occupancy and growth targets.Ensure all leads are captured accurately with Salesforce CRMUse lead information to evaluate campaign performance, identify consumer insights and inform future marketing investmentManage the RFBI brand, ensure guidelines are followed, and create/update marketing materials, images, videos, and promotional items.Manage suite of marketing resources, collateral and promotional materialFollow policies and regulations, maintain accurate records, report on outcomes, and work collaboratively while upholding RFBI values. Qualifications and Experience:Tertiary qualifications in Marketing, Business, or a related discipline, with at least 5 years’ experience delivering successful marketing campaignsStrong experience in content development, campaign management, and using insights to inform strategyProven leadership, communication, and stakeholder engagement skills, with the ability to manage and influence across teamsHighly analytical and strategic thinker, capable of translating data into actionable marketing plansDemonstrated project and time management skills, with the ability to manage multiple priorities effectively Excellent written and verbal communication skills, with a strong focus on building collaborative relationshipsCurrent unrestricted Australian Driver’s Licence and Nationally Coordinated Criminal History Check What We Offer:A supportive and friendly work environment17.5% Annual Leave loadingOpportunities for career developmentGreat Location - 3-5 minutes’ walk from Town Hall and Gadigal stationsEligible for 'not for profit' salary packaging Benefits - Increase your package How to Apply: To apply for the position of Campaign Manager, please submit an up-to-date resume and a cover letter highlighting your relevant experience and skills and addressing the key responsibilities of the role. We ask that your cover letter reflects your personal insights and experiences. All short-listed applicants for this position will be asked to consent to a Nationally Coordinated Criminal History Check, provide details of two referees, and be willing to undergo a Pre-Employment Functional Assessment. Applications close 2 June 2026Sounds like you? Apply now!

Campaign Manager - Sydney (Town Hall)

Full-Time Employee | Royal Freemasons Benevolent Institution

About Us

Royal Freemasons’ Benevolent Institution (RFBI) is an award‑winning not‑for‑profit aged care provider operating 22 residential care villages, 20 retirement villages and comprehensive home care services across NSW and the ACT. We’ve been supporting people in need since 1880 and continue to deliver quality care and services that make a meaningful difference.

 

Role Overview:

We’re seeking an experienced and strategic Campaign Manager to lead the promotion and growth of RFBI across our communities. This role is suited to a driven professional who can balance strategic thinking with hands-on delivery, while ensuring brand integrity and meaningful engagement with older Australians and their families. You will lead and support the Marketing Designer as a direct report, while working closely with the Chief Marketing Officer to align on strategy, priorities, and overall brand direction.

 

Key Responsibilities:

  • Plan and deliver campaigns, events and local marketing activities to promote services.
  • Build and manage a pipeline of quality leads to support occupancy and growth targets.
  • Ensure all leads are captured accurately with Salesforce CRM
  • Use lead information to evaluate campaign performance, identify consumer insights and inform future marketing investment
  • Manage the RFBI brand, ensure guidelines are followed, and create/update marketing materials, images, videos, and promotional items.
  • Manage suite of marketing resources, collateral and promotional material
  • Follow policies and regulations, maintain accurate records, report on outcomes, and work collaboratively while upholding RFBI values.

 

Qualifications and Experience:

  • Tertiary qualifications in Marketing, Business, or a related discipline, with at least 5 years’ experience delivering successful marketing campaigns
  • Strong experience in content development, campaign management, and using insights to inform strategy
  • Proven leadership, communication, and stakeholder engagement skills, with the ability to manage and influence across teams
  • Highly analytical and strategic thinker, capable of translating data into actionable marketing plans
  • Demonstrated project and time management skills, with the ability to manage multiple priorities effectively
  •  Excellent written and verbal communication skills, with a strong focus on building collaborative relationships
  • Current unrestricted Australian Driver’s Licence and Nationally Coordinated Criminal History Check

 

What We Offer:

  • A supportive and friendly work environment
  • 17.5% Annual Leave loading
  • Opportunities for career development
  • Great Location - 3-5 minutes’ walk from Town Hall and Gadigal stations
  • Eligible for 'not for profit' salary packaging Benefits - Increase your package

 

How to Apply: To apply for the position of Campaign Manager, please submit an up-to-date resume and a cover letter highlighting your relevant experience and skills and addressing the key responsibilities of the role. We ask that your cover letter reflects your personal insights and experiences. All short-listed applicants for this position will be asked to consent to a Nationally Coordinated Criminal History Check, provide details of two referees, and be willing to undergo a Pre-Employment Functional Assessment.

 

Applications close 2 June 2026

Sounds like you? Apply now!