Martian Logic is an Australian HR SaaS platform, we sell into aged care, NDIS, and non-government schools. In these sectors relationships, peer trust and community reputation move deals far more than advertising ever will.We're growing, with a marketing motion built around ten sponsored industry events a year, a growing webinar program, and a lean paid media budget. You will own pipeline across all channels, treat our event calendar, online presence, socials and partner ecosystem as your primary channels, and use the paid media budget as an accelerant to grow our audience, engagement and pipeline.About the RoleYou will own demand generation strategy and execution for a growing B2B SaaS company. You will drive marketing-qualified leads (MQLs) and sales-qualified leads (SQLs) to meet company growth targets, manage a team delivering multi-channel campaigns, and partner closely with the sales team to ensure seamless pipeline handoffs and revenue alignment.Your ResponsibilitiesOwn and optimise lead and pipeline generation targets across MQLs and SQLsLead and mentor a marketing execution team, including a Field Marketing Manager and Senior Technical Support/Creative specialistEvaluate and prioritise acquisition channels (events, website optimisation, paid social, EDMs, ABM) to maximise ROIPartner with the Sales Manager and revenue team to ensure CRM hygiene, quality segmentation, and coordinated campaignsOptimise website conversion funnels and digital journey touchpoints to improve visitor-to-demo conversion ratesTrack, analyse and report on lead generation KPIs, channel CAC, and campaign performanceWhat We're Looking ForProven experience leading demand generation and team members in B2B SaaSDemonstrated success generating discovery calls and booked software demonstrationsProficiency with marketing automation platforms (HubSpot/Marketo)Experience across multi-channel campaigns: events, paid social, EDMs, and ABMStrong copywriting and content strategy skillsFull-funnel reporting and multi-touch attribution analysis capabilityProven ability to collaborate with sales leadership on CRM management and pipeline trackingBachelor's degree in Marketing, Business, Communications, or equivalent practical experienceDesirableHubSpot Inbound or Marketing Automation certificationGoogle Analytics or Digital Marketing certificationWhy this roleYou'll have a genuinely rare mandate: a real pipeline number to own, an events and partner ecosystem already in motion to work with, and the seniority to shape the demand strategy rather than execute someone else's plan. You'll partner closely with a Field Marketing Manager who owns event and webinar execution while you own the strategy, targeting and follow-through that turns their programs into pipeline.Apply now and join us on the Martian journey!

Demand Generation Manager

  • Shape demand strategy in B2B SaaS
  • High-impact growth role with autonomy
  • Career pathway to Head of Marketing

Martian Logic is an Australian HR SaaS platform, we sell into aged care, NDIS, and non-government schools. In these sectors relationships, peer trust and community reputation move deals far more than advertising ever will.

We're growing, with a marketing motion built around ten sponsored industry events a year, a growing webinar program, and a lean paid media budget. You will own pipeline across all channels, treat our event calendar, online presence, socials and partner ecosystem as your primary channels, and use the paid media budget as an accelerant to grow our audience, engagement and pipeline.

About the Role

You will own demand generation strategy and execution for a growing B2B SaaS company. You will drive marketing-qualified leads (MQLs) and sales-qualified leads (SQLs) to meet company growth targets, manage a team delivering multi-channel campaigns, and partner closely with the sales team to ensure seamless pipeline handoffs and revenue alignment.

Your Responsibilities

  • Own and optimise lead and pipeline generation targets across MQLs and SQLs
  • Lead and mentor a marketing execution team, including a Field Marketing Manager and Senior Technical Support/Creative specialist
  • Evaluate and prioritise acquisition channels (events, website optimisation, paid social, EDMs, ABM) to maximise ROI
  • Partner with the Sales Manager and revenue team to ensure CRM hygiene, quality segmentation, and coordinated campaigns
  • Optimise website conversion funnels and digital journey touchpoints to improve visitor-to-demo conversion rates
  • Track, analyse and report on lead generation KPIs, channel CAC, and campaign performance

What We're Looking For

  • Proven experience leading demand generation and team members in B2B SaaS
  • Demonstrated success generating discovery calls and booked software demonstrations
  • Proficiency with marketing automation platforms (HubSpot/Marketo)
  • Experience across multi-channel campaigns: events, paid social, EDMs, and ABM
  • Strong copywriting and content strategy skills
  • Full-funnel reporting and multi-touch attribution analysis capability
  • Proven ability to collaborate with sales leadership on CRM management and pipeline tracking
  • Bachelor's degree in Marketing, Business, Communications, or equivalent practical experience

Desirable

  • HubSpot Inbound or Marketing Automation certification
  • Google Analytics or Digital Marketing certification

Why this role

You'll have a genuinely rare mandate: a real pipeline number to own, an events and partner ecosystem already in motion to work with, and the seniority to shape the demand strategy rather than execute someone else's plan. You'll partner closely with a Field Marketing Manager who owns event and webinar execution while you own the strategy, targeting and follow-through that turns their programs into pipeline.

Apply now and join us on the Martian journey!

To apply for this role please click on the apply link below, alternatively you can speak to Grant on +61438415611 or grant@martianlogic.com for a confidential discussion about the role.