Marketing Manager - EMI
About Us:
EMI Music is a world-renowned music company with iconic labels such as Capitol and Virgin. Its roster comprises some of the worlds most influential and legendary music artists such as The Beatles, The Beach Boys, and Frank Sinatra to current chart toppers Keith Urban, Katy Perry and Sam Smith. With a proud and rich history in Australia, starting with the legendary Slim Dusty, EMI Music is at the forefront of Australian music, being home to some of the biggest artists in the country such as Troye Sivan, Empire of The Sun, Birds of Tokyo, Angus & Julia Stone, The Avalanches and more.
EMI Music is part of the Universal Music Group (UMG), the world’s leading music and entertainment organisation, incorporating recorded music, music publishing and artist merchandise activities. The Group discovers, develops, markets and distributes recorded music through a network of subsidiaries, joint ventures and licensees in 77 countries worldwide. The publishing arm signs composers and songwriters and Bravado is the global music branded fashion merchandise division.
About the Role:
We have an exciting opportunity available for a Marketing Manager to join the EMI team at our Sydney office. As the advocate for your designated labels/artists, you are music-mad, creative and commercial; able to develop artist vision, excite stakeholders, project manage and maximise sales opportunities.
Responsibilities include:
- Collaborate with key areas of the business including marketing, promotions, A&R, label/artist management, content strategy, sales, merchandise, D2F and business development to create and project manage innovative marketing plans for assigned roster of Australian and International Artists.
- Generate social and digital communications, create online and offline artist communities.
- Engage target audiences and align marketing plans with trends and consumer behaviour.
- Identify and consider Australian and International artists in relation to their media, marketing and sales potential within Australia.
- Monitor overseas charts and trends and incorporate into your project plans.
- Proactively identify ways to drive revenue for your artists and their music, through product/pricing initiatives; social networking; engaging media; artist merchandise; and touring, promotional and publicity opportunities.
About You:
- Relevant qualifications and proven experience in marketing, including strong knowledge of consumer behaviour.
- LOVE, LIVE and BREATHE music!
- Understanding of the digital space, emerging technologies and their effect on the music landscape.
- Highly creative and innovative with the ability to think outside of the box.
- Excellent communication, stakeholder and project management skills.
- Analytical with the ability to develop insight-driven campaigns.